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Baskin, Otis W.

Public Relations the profession and the practice / [Book :] Otis Baskin, Craig Aronoff, Dan Lattimore. - 4th ed. - Madison, WI : Brown & Benchmark Publishers, c1997. - xv, 508 p. : ill. ; 24 cm.

Includes bibliographical references and index.

All Ages.

ISBN: 0697201228

LCCN: 96083186

Subjects--Personal Names:
Public relations.--Baskin, Otis W.

Subjects--Topical Terms:
Public relations--United States.

LC Class. No.: HM263 / .B345 1997

Dewey Class. No.: 659.2