SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Daymon, Christine, 1952-

Qualitative research methods in public relations and marketing communications [Book /] Christine Daymon and Immy Holloway. - London ; New York : Routledge, 2002. - viii, 293 p. ; : ill ; 24 cm.

Includes bibliographical references (p. [275]-284) and index.

All Ages.

ISBN: 0415222737

LCCN: 01048321

Subjects--Topical Terms:
Corporations--Public relations--Research--Methodology.
Public relations--Research--Methodology.
Marketing research--Methodology.
Qualitative research.

LC Class. No.: HD59 / .D347 2002

Dewey Class. No.: 659.2072

National Library of Medicine Call No.: / DQ