Melville, Ian.

Marketing in Japan [Book /] Ian Melville. - Oxford [England] ; Woburn, MA : Butterworth-Heinemann, 1999. - xviii, 250 p. : ill. ; 23 cm.

Includes bibliographical references (p. [214]-243) and index.

All Ages.

0750641452

00551421

GB99-76823


Marketing--Japan.
International business enterprises--Social aspects--Japan.
Business enterprises, Foreign--Japan.

HF5415.12.J3 / M45 1999

658.89

/ MM
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