Arens, William F.
Contemporary advertising [[Book] /] William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, 2002. - 1 v. (various pagings) : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in) - The McGraw-Hill/Irwin series in marketing .
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
All Ages.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
0072415444
Advertising.
659
659 / A C
Contemporary advertising [[Book] /] William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, 2002. - 1 v. (various pagings) : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in) - The McGraw-Hill/Irwin series in marketing .
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
All Ages.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
0072415444
Advertising.
659
659 / A C