Harris, Thomas L., 1931-
The Marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge / [Book :] Thomas L. Harris ; foreword by Philip Kotler. - New York : Wiley, 1991. - xiv, 306 p. : ill. ; 24 cm. - Wiley series on business strategy .
Includes bibliographical references (p. 298-299) and index.
All Ages.
0471618853
90041327
Corporations--Public relations.
Marketing--Management.
Corporate sponsorship.
HD59 / .H276 1991
659.2
/ HM
The Marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge / [Book :] Thomas L. Harris ; foreword by Philip Kotler. - New York : Wiley, 1991. - xiv, 306 p. : ill. ; 24 cm. - Wiley series on business strategy .
Includes bibliographical references (p. 298-299) and index.
All Ages.
0471618853
90041327
Corporations--Public relations.
Marketing--Management.
Corporate sponsorship.
HD59 / .H276 1991
659.2
/ HM