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Harris, Thomas L., 1931-

The Marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge / [Book :] Thomas L. Harris ; foreword by Philip Kotler. - New York : Wiley, 1991. - xiv, 306 p. : ill. ; 24 cm. - Wiley series on business strategy .

Includes bibliographical references (p. 298-299) and index.

All Ages.

ISBN: 0471618853

LCCN: 90041327

Subjects--Topical Terms:
Corporations--Public relations.
Marketing--Management.
Corporate sponsorship.

LC Class. No.: HD59 / .H276 1991

Dewey Class. No.: 659.2

National Library of Medicine Call No.: / HM