Adcock, Dennis.
Marketing principles and practice / [Book :] Dennis Adcock, Al Halborg, Caroline Ross. - 4th ed / Dennis Adcock, Al Halborg, Caroline Ross. - Harlow : Financial Times/Prentice Hall, 2001. - xiii, 534, [8] p. of plates : ill. (some col.) ; 25 cm.
This new edition makes extensive use of articles from the Financial Times newspaper-Pref. Previous ed.: / by Dennis Adcock ... [et al.]. London : Financial Times/Pitman, 1998.
Includes bibliographical references and index.
All Ages.
027364677X
Marketing.
Marketing--Management.
HF5415 / .A33 2001
658.8
Marketing principles and practice / [Book :] Dennis Adcock, Al Halborg, Caroline Ross. - 4th ed / Dennis Adcock, Al Halborg, Caroline Ross. - Harlow : Financial Times/Prentice Hall, 2001. - xiii, 534, [8] p. of plates : ill. (some col.) ; 25 cm.
This new edition makes extensive use of articles from the Financial Times newspaper-Pref. Previous ed.: / by Dennis Adcock ... [et al.]. London : Financial Times/Pitman, 1998.
Includes bibliographical references and index.
All Ages.
027364677X
Marketing.
Marketing--Management.
HF5415 / .A33 2001
658.8