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Einfache Ansicht MARC ISBD

McDaniel, Carl D.

Marketing research essentials [Book /] Carl McDaniel, Jr., Roger Gates. - 2nd ed. - Cincinnati, Ohio : South-Western College Pub., 1998. - xxii, 462, [26] p. : ill. ; 26 cm.

Includes bibliographical references and index.

All Ages.

ISBN: 0538876697

LCCN: 97012978

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M3825 1998

Dewey Class. No.: 658.83