Pride , William M.
Marketing concepts and strategies / [Book :] William M. Pride ... [et al.]. - Canadian ed. - Toronto : Houghton Mifflin, 1998. - xxix, 638 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
All Ages.
017607371X
979322553
Marketing.--Pride , William M.
Marketing.
658.8
Marketing concepts and strategies / [Book :] William M. Pride ... [et al.]. - Canadian ed. - Toronto : Houghton Mifflin, 1998. - xxix, 638 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
All Ages.
017607371X
979322553
Marketing.--Pride , William M.
Marketing.
658.8