Cappo, Joe.
The Future of advertising new media, new clients, new consumers in the post-television age / [Book :] Joe Cappo. - New Delhi. : McGraw-Hill, 2003. - xi, 260 p. : ill. ; 22 cm.
Includes bibliographical references (p. 249-253) and Index.
Reminiscences from a skybox overlooking the advertising arena -- And then there were four -- What to do when the money tree dies? -- Advertising changes its tune -- Drowning in media -- The dilution of creativity -- There is no line -- Retailers flex their muscles -- Integration : key to the future -- Reinventing media, and other variations on the theme -- The internet as change agent -- Who are these people anyway? -- Does advertising have a future?
All Ages.
007059838x
2003041335
Advertising.
Advertising--United States.
Advertising.
659.1
/ C F
The Future of advertising new media, new clients, new consumers in the post-television age / [Book :] Joe Cappo. - New Delhi. : McGraw-Hill, 2003. - xi, 260 p. : ill. ; 22 cm.
Includes bibliographical references (p. 249-253) and Index.
Reminiscences from a skybox overlooking the advertising arena -- And then there were four -- What to do when the money tree dies? -- Advertising changes its tune -- Drowning in media -- The dilution of creativity -- There is no line -- Retailers flex their muscles -- Integration : key to the future -- Reinventing media, and other variations on the theme -- The internet as change agent -- Who are these people anyway? -- Does advertising have a future?
All Ages.
007059838x
2003041335
Advertising.
Advertising--United States.
Advertising.
659.1
/ C F