Leiss ,William .
Social communication in advertising consumption in the mediated marketplace / [Book :] William Leiss ... [et al.]. - 3rd ed. / revised by Jacqueline Botterill. - New York : Routledge, 2005. - x, 683 p. : ill. ; 23cm.
Previous edition entered under William Leiss as author.
Includes bibliographical references (p. 637-659) and index.
Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
All Ages.
0415966760
2005001364
20060028432
Advertising--Social aspects.
HF5827 / .S63 2005
659.1
/ LS
Social communication in advertising consumption in the mediated marketplace / [Book :] William Leiss ... [et al.]. - 3rd ed. / revised by Jacqueline Botterill. - New York : Routledge, 2005. - x, 683 p. : ill. ; 23cm.
Previous edition entered under William Leiss as author.
Includes bibliographical references (p. 637-659) and index.
Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
All Ages.
0415966760
2005001364
20060028432
Advertising--Social aspects.
HF5827 / .S63 2005
659.1
/ LS