SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Harris, Thomas L., 1931-

The Marketer's guide to public relations in the 21st century [Book /] Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler. - Mason, Ohio : Texere, 2006. - viii, 287 p. ; 24 cm.

Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991.

Includes bibliographical references (p. 273-277) and index.

All Ages.

ISBN: 0324312105

LCCN: 2006003288

Subjects--Topical Terms:
Corporations--Public relations.
Marketing--Management.
Public relations.

Subjects--Index Terms: Marketing public relations.

LC Class. No.: HD59 / .H276 2006

Dewey Class. No.: 659.2

National Library of Medicine Call No.: / H M