SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Arens, William F.

Contemporary advertising [Book /] William F. Arens. - 9th ed. - Boston : McGraw-Hill/Irwin, 2004. - xlii, 617, [62] p. : ill. (some col.) ; 28 cm.+ 1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing .

Includes index.

All Ages.

ISBN: 0072537728

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1

National Library of Medicine Call No.: / A C