Peter, J. Paul.
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. [Book :] - 7th ed. - New York : McGraw-Hill, 2005. - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
All Ages.
0072864877
Consumer behavior.
Marketing.
658.8342
/ PC
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. [Book :] - 7th ed. - New York : McGraw-Hill, 2005. - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
All Ages.
0072864877
Consumer behavior.
Marketing.
658.8342
/ PC