SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Peter, J. Paul.

Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. [Book :] - 7th ed. - New York : McGraw-Hill, 2005. - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .

Various multi-media instructional materials are available to supplement the text.

All Ages.

ISBN: 0072864877

Subjects--Topical Terms:
Consumer behavior.
Marketing.

Dewey Class. No.: 658.8342

National Library of Medicine Call No.: / PC