Peter, J. Paul.

Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. [Book :] - 7th ed. - New York : McGraw-Hill, 2005. - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .

Various multi-media instructional materials are available to supplement the text.

All Ages.

0072864877


Consumer behavior.
Marketing.

658.8342

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