SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Zikmund, William G.

Customer relationship management integrating marketing strategy and information technology / [[Book] :] William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. - Hoboken, N.J. : Wiley, c2003. - xix, 179 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0471271373

LCCN: 2003544944

Nat. Bib. No.: GBA3-17589

Subjects--Topical Terms:
Relationship marketing.
Customer relations--Management.
Customer relations--Management--Data processing.

LC Class. No.: HF5415.55 / .Z55 2003

Dewey Class. No.: 658.812

National Library of Medicine Call No.: / Z C