Schiffman, Leon G.
Consumer behavior [[Book] /] Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - 516 P : col. ill. ; 27 cm.
Include index
Includes bibliographical references and indexes.
0131869604 (alk. paper)
2005029392
Consumer behavior.
Motivation research (Marketing).
HF5415.32 / .S35 2007
658.8342
/ S C
Consumer behavior [[Book] /] Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - 516 P : col. ill. ; 27 cm.
Include index
Includes bibliographical references and indexes.
0131869604 (alk. paper)
2005029392
Consumer behavior.
Motivation research (Marketing).
HF5415.32 / .S35 2007
658.8342
/ S C