SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Troilo, Gabriele.

Marketing knowledge management managing knowledge in market oriented companies / [[Book] :] Gabriele Troilo. - Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006. - xvii, 193 p. : ill. ; 25 cm.

Includes bibliographical references (p. 163-187) and index.

Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function.

ISBN: 9781845429072 (hardcover) 1845429079 (hardcover)

LCCN: 2006014937

Nat. Bib. No.: GBA665403 bnb

Nat. Bib. Agency Control No.: 013517952 Uk

Subjects--Topical Terms:
Marketing--Management.
Knowledge management.
Marketing.

LC Class. No.: HF5415.13 / .T734 2006

Dewey Class. No.: 658.802

National Library of Medicine Call No.: 658.802 / TM