SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Malhotra, Naresh K.

Marketing research an applied orientation / [[Book] :] Naresh K. Malhotra. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill., map ; 29 cm.+ 1CD-ROM (4 3/4 in.).

"SPSS student version 14.0"--CD-ROM.

Includes bibliographical references and index.

ISBN: 0132279460 0132221179 0618501843 9780132221177

LCCN: 2006010250

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M29 2007

Dewey Class. No.: 658.83

National Library of Medicine Call No.: / M M