Kotler, Philip.

Principles of marketing [[Book] /] Philip Kotler, Gary Armstrong. - 12th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxxii, 599, [99] p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references (p. R-1 - R-30) and indexes.

9780132390026 (alk. paper) 0132390027 (alk. paper) 9780137128273 0137128274

2007000562


Marketing.

HF5415 / .K636 2008

658.8

/ KP
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