SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Belch, George E.

Advertising and promotion an integrated marketing communications perspective / [[Book] :] George E. Belch & Michael A. Belch. - 7th ed. - Boston : McGraw-Hill Irwin, c2007. - xxvi, 820 p. : col. ill. ; 29 cm.

Includes bibliographical references (p. 763-789) and indexes.

ISBN: 0073101265 (alk. paper) 9780073101262 (alk. paper) 0071108521 9780071108522 0071105891 9780071105897

Standard No.: 9780073101262

LCCN: 2006043829

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: 659.1

National Library of Medicine Call No.: 659.1 / B A