Marketing in the 21st century [[Book] /]
Marketing in the twenty-first century.
Bruce D. Keillor, general editor.
- Westport, Conn. : Praeger, c2007.
- 4 v. : ill. ; 25 cm.
- Praeger perspectives .
Includes bibliographical references and indexes.
v. 1. New world marketing / Timothy J. Wilkinson and Andrew R. Thomas, volume editors -- v. 2. Interactive and multi-channel marketing / William J. Hauser and Dale M. Lewison, volume editors -- v. 3. Company and customer relations / Linda M. Orr and Jon M. Hawes, volume editors -- v. 4. Integrated marketing communication / Deborah L. Owens and Douglas R. Hausknecht, volume editors.
9780275992750 (set : alk. paper) 0275992756 (set : alk. paper) 9780275992767 (vol 1 : alk. paper) 0275992764 (vol 1 : alk. paper) 9780275992774 (vol 2 : alk. paper) 0275992772 (vol 2 : alk. paper) 9780275992781 (vol 3 : alk. paper) 0275992780 (vol 3 : alk. paper) 9780275992798 (vol 4 : alk. paper) 0275992799 (vol 4 : alk. paper)
2007016533
GBA747053 bnb
013772423 Uk
Marketing.
HF5415 / .M2194 2007
658.8
/ WM
Includes bibliographical references and indexes.
v. 1. New world marketing / Timothy J. Wilkinson and Andrew R. Thomas, volume editors -- v. 2. Interactive and multi-channel marketing / William J. Hauser and Dale M. Lewison, volume editors -- v. 3. Company and customer relations / Linda M. Orr and Jon M. Hawes, volume editors -- v. 4. Integrated marketing communication / Deborah L. Owens and Douglas R. Hausknecht, volume editors.
9780275992750 (set : alk. paper) 0275992756 (set : alk. paper) 9780275992767 (vol 1 : alk. paper) 0275992764 (vol 1 : alk. paper) 9780275992774 (vol 2 : alk. paper) 0275992772 (vol 2 : alk. paper) 9780275992781 (vol 3 : alk. paper) 0275992780 (vol 3 : alk. paper) 9780275992798 (vol 4 : alk. paper) 0275992799 (vol 4 : alk. paper)
2007016533
GBA747053 bnb
013772423 Uk
Marketing.
HF5415 / .M2194 2007
658.8
/ WM