Drewniany , Bonnie L.
Creative strategy in advertising [[Book] /] Bonnie L. Drewniany , A.Jerome Jeler. - 9 th ed. - Australia : Thomson Wadsworth, 2008. - 332 P : ill ; 28 cm.
Includes bibliographical references and index
9780495096207 0495096202
Advertising copy.--Advertising Layout and typography.
659.132
659.132 / DC
Creative strategy in advertising [[Book] /] Bonnie L. Drewniany , A.Jerome Jeler. - 9 th ed. - Australia : Thomson Wadsworth, 2008. - 332 P : ill ; 28 cm.
Includes bibliographical references and index
9780495096207 0495096202
Advertising copy.--Advertising Layout and typography.
659.132
659.132 / DC