Drewniany , Bonnie L.

Creative strategy in advertising [[Book] /] Bonnie L. Drewniany , A.Jerome Jeler. - 9 th ed. - Australia : Thomson Wadsworth, 2008. - 332 P : ill ; 28 cm.

Includes bibliographical references and index

9780495096207 0495096202


Advertising copy.--Advertising Layout and typography.

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