Kotler, Philip.
Marketing management [[Book] /] Philip Kotler, Kevin Keller. - Twelfth ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxxix, 672 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0131457578 9780131457577 8177586904
2004029595
Marketing--Management.
658.8
658.8 / K M
Marketing management [[Book] /] Philip Kotler, Kevin Keller. - Twelfth ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxxix, 672 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0131457578 9780131457577 8177586904
2004029595
Marketing--Management.
658.8
658.8 / K M