SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Lambin, Jean-Jacques, 1933-

Market-driven management strategic and operational marketing / [[Book] :] by Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling. - 2nd ed. - New York : Palgrave Macmillan, 2007. - 477p. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781403998538 (cloth) 1403998531 (cloth) 9781403998521 (paper) 1403998523 (paper)

LCCN: 2006047166

Subjects--Topical Terms:
Marketing--Europe.
Marketing--Management.--Europe

LC Class. No.: HF5415.12.E8 / L36 2007

Dewey Class. No.: 658.80094

National Library of Medicine Call No.: / L M