Twitchell, James B., 1943-

Branded nation the marketing of Megachurch, College, Inc., and Museumworld / [[Book] :] Marketing of Megachurch, College, Inc., and Museumworld. James B. Twitchell. - New York ; Toronto : Simon & Schuster, 2005. - 327 p. : ill. ; 22 cm.

Includes bibliographical references (p. 303-313) and index.

Branding 101 : Marketing stories in a culture of consumption -- One market under God : the churching of brands -- School daze : Higher Ed, Inc., in an age of branding -- Museumworld : The art of branding art -- When all business is show business, what's next?

0743243463 0743243471 (pbk.)

013040177


Brand name products--Marketing.--United States
Brand name products--Social aspects--United States.
Church marketing--United States.
Education--Marketing.
Museums--Marketing.

HD69.B7 / T7596 2005

658.827

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