Drummond, Graeme.

Introduction to marketing concepts [[Book] /] Graeme Drummond, John Ensor. - 1st ed . - Oxford ; New delhi : Elsevier/Butterworth Heinemann, 2005. - xiii, 283 p. : ill. ; 25 cm.

Includes bibliographical references and index.

8131207668 9788131207666

2005924636


Marketing.

658.8

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