McDonald, Malcolm.
Marketing plans how to prepare them, how to use them / [[Book] :] Malcolm McDonald. - 6th ed. - Oxford ; Boston : Butterworth-Heinemann, 2007. - xix, 675 p. : ill. ; 25 cm.
Previous ed.: 1999. Includes index.
All Ages.
9780750683869 0750683864
GBA2-Z4624
Marketing--Management.
Marketing--Planning.
HF5415.13
658.802
/ MM
Marketing plans how to prepare them, how to use them / [[Book] :] Malcolm McDonald. - 6th ed. - Oxford ; Boston : Butterworth-Heinemann, 2007. - xix, 675 p. : ill. ; 25 cm.
Previous ed.: 1999. Includes index.
All Ages.
9780750683869 0750683864
GBA2-Z4624
Marketing--Management.
Marketing--Planning.
HF5415.13
658.802
/ MM