McDonald, Malcolm.

Marketing plans how to prepare them, how to use them / [[Book] :] Malcolm McDonald. - 6th ed. - Oxford ; Boston : Butterworth-Heinemann, 2007. - xix, 675 p. : ill. ; 25 cm.

Previous ed.: 1999. Includes index.

All Ages.

9780750683869 0750683864

GBA2-Z4624


Marketing--Management.
Marketing--Planning.

HF5415.13

658.802

/ MM
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