Thomke, Stefan H.
Managing product and service department text and cases / [[Book] :] Stefan Thomke. - 1st ed. - Boston. : McGraw-Hill/Irwin, 2007. - vii, 592 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071107556 007110755x
2005056173
New products--Management--Case studies.
Product management--Case studies.
HF5415.153 / .T485 2007
658.5
/ TM
Managing product and service department text and cases / [[Book] :] Stefan Thomke. - 1st ed. - Boston. : McGraw-Hill/Irwin, 2007. - vii, 592 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071107556 007110755x
2005056173
New products--Management--Case studies.
Product management--Case studies.
HF5415.153 / .T485 2007
658.5
/ TM