Wood, Marian Burk.
Essential guide to marketing planning [[Book] /] Marian Burk Wood. - 1st ed. - Harlow : Financial Times Prentice Hall, 2007. - xvii, 268 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273713234
013752310
Marketing--Planning.
HF5415.13 / .W66 2007
658.802
/ WE
Essential guide to marketing planning [[Book] /] Marian Burk Wood. - 1st ed. - Harlow : Financial Times Prentice Hall, 2007. - xvii, 268 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273713234
013752310
Marketing--Planning.
HF5415.13 / .W66 2007
658.802
/ WE