Wood, Marian Burk.

Essential guide to marketing planning [[Book] /] Marian Burk Wood. - 1st ed. - Harlow : Financial Times Prentice Hall, 2007. - xvii, 268 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780273713234

013752310


Marketing--Planning.

HF5415.13 / .W66 2007

658.802

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