Hawkins, Del I.
Consumer behavior building marketing strategy / [[Book] :] Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw-Hill/Irwin, 2007. - xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in)
Includes Bibliographical references and index
Includes bibliographical references and indexes.
All age.
0073261548 9780071106689 (International ed. : pbk.) : 0071106685 0071109153 (pbk.) 9780071109154 (pbk.)
9780073101378 9780071109154 9780071106689
2005054357
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.83420973
658.83420973 / H C
Consumer behavior building marketing strategy / [[Book] :] Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw-Hill/Irwin, 2007. - xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in)
Includes Bibliographical references and index
Includes bibliographical references and indexes.
All age.
0073261548 9780071106689 (International ed. : pbk.) : 0071106685 0071109153 (pbk.) 9780071109154 (pbk.)
9780073101378 9780071109154 9780071106689
2005054357
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.83420973
658.83420973 / H C