SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Kasper, Hans.

Services marketing management a strategic perspective/ / [[Book] :] Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2d ed. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2006. - xvii, 554 p. ; : ill. ; 26 cm.

Subtitle on 1999 ed.: An international perspective.

Includes bibliographical references (p. 511-542) and index.

ISBN: 0470091169 0470091169

LCCN: 2005034528

Subjects--Topical Terms:
Service industries--Marketing--Management.
Customer services--Marketing--Management.

Dewey Class. No.: 658.8

National Library of Medicine Call No.: / K S