Kasper, Hans.
Services marketing management a strategic perspective/ / [[Book] :] Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2d ed. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2006. - xvii, 554 p. ; : ill. ; 26 cm.
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.
0470091169 0470091169
2005034528
Service industries--Marketing--Management.
Customer services--Marketing--Management.
658.8
/ K S
Services marketing management a strategic perspective/ / [[Book] :] Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2d ed. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2006. - xvii, 554 p. ; : ill. ; 26 cm.
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.
0470091169 0470091169
2005034528
Service industries--Marketing--Management.
Customer services--Marketing--Management.
658.8
/ K S