Shimp,Terence A
integrated marketing communications in advertising and promomtion [[Book] /] Terence A Shimp. - 7th ed. - Canada : Thomsom South-Western, 2007. - 629 p : ill ; 27 cm.
9780324408089
658.802
/ S I
integrated marketing communications in advertising and promomtion [[Book] /] Terence A Shimp. - 7th ed. - Canada : Thomsom South-Western, 2007. - 629 p : ill ; 27 cm.
9780324408089
658.802
/ S I