Mohr, Jakki J.
Marketing of high-technology products and innovations [[Book] /] Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 2nd ed. - Upper Saddle River, N.J .: : Pearson/Prentice Hall, 2005. - xx, 450 p. : ill. ; 25 cm.
Includes bibliographical references and index.
All age.
0131230239
2004007035
High technology industries--Marketing.
HC79.H53 / M64 2005
620.00688
/ M M
Marketing of high-technology products and innovations [[Book] /] Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 2nd ed. - Upper Saddle River, N.J .: : Pearson/Prentice Hall, 2005. - xx, 450 p. : ill. ; 25 cm.
Includes bibliographical references and index.
All age.
0131230239
2004007035
High technology industries--Marketing.
HC79.H53 / M64 2005
620.00688
/ M M