Mohr, Jakki J.

Marketing of high-technology products and innovations [[Book] /] Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 2nd ed. - Upper Saddle River, N.J .: : Pearson/Prentice Hall, 2005. - xx, 450 p. : ill. ; 25 cm.

Includes bibliographical references and index.

All age.

0131230239

2004007035


High technology industries--Marketing.

HC79.H53 / M64 2005

620.00688

/ M M
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