Burns, Alvin C.

Marketing research [[Book] /] Alvin C. Burns, Ronald F. Bush. - 6th ed. - Boston : Prentice Hall, 2010. - 694 p : ill, (some col) +2 c d ; 25 cm .

Includes bibliographical references.

2 cd.

9780137135998 0137135998

2009015613


SPSS for Windows.


Marketing research.

658.83

/ B M
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