Burns, Alvin C.
Marketing research [[Book] /] Alvin C. Burns, Ronald F. Bush. - 6th ed. - Boston : Prentice Hall, 2010. - 694 p : ill, (some col) +2 c d ; 25 cm .
Includes bibliographical references.
2 cd.
9780137135998 0137135998
2009015613
SPSS for Windows.
Marketing research.
658.83
/ B M
Marketing research [[Book] /] Alvin C. Burns, Ronald F. Bush. - 6th ed. - Boston : Prentice Hall, 2010. - 694 p : ill, (some col) +2 c d ; 25 cm .
Includes bibliographical references.
2 cd.
9780137135998 0137135998
2009015613
SPSS for Windows.
Marketing research.
658.83
/ B M