Tibbs, Andy,
Advertising its business, culture and careers / [[Book] :] Andy Tibbs. - 1st ed. - New York : Routledge, 2009. - 217 p : ill ; 24 cm .
Includes bibliographical references and index.
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.
9780415544689 9780415544665 (pbk. : alk. paper) 9780203865958 (ebook) 0415544688 (hardback : alk. paper) 0415544661 (pbk. : alk. paper) 0203865952 (ebook)
2009025347
Advertising--Vocational guidance.
659.1023
/ T A
Advertising its business, culture and careers / [[Book] :] Andy Tibbs. - 1st ed. - New York : Routledge, 2009. - 217 p : ill ; 24 cm .
Includes bibliographical references and index.
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.
9780415544689 9780415544665 (pbk. : alk. paper) 9780203865958 (ebook) 0415544688 (hardback : alk. paper) 0415544661 (pbk. : alk. paper) 0203865952 (ebook)
2009025347
Advertising--Vocational guidance.
659.1023
/ T A