L'Etang, Jacquie.

Public relations concepts, practice and critique / [[Book] :] Jacquie L'Etang. - 1st ed. - Los Angeles ; London : SAGE Publications, 2008. - xiii, 290 p. : ill. ; 24 cm.

Includes bibliographical references (p. [263]-282) and index.

Introduction: critical thinking and interdisciplinary perspectives. Public relations: defining the discipline and the practice. Reputation, image and impression management. Risk, issues and ethics. Public affairs and the public sphere. Media perspectives: critique, effects and evaluation. Health communication and social marketing. Public relations and management. Organizational communication: understanding and researching organizations. Public relations in 'promotional culture' and 'in everyday life'. Public relations in a globalized world. Key thinkers and thought in public relations.

9780412930482 9781412930482

013789799


Public relations.

HM1221 / .L47 2008 HM1221 / .L478 2008

659.2 659.2

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