Ishikawa, Akira
Creative marketing for new product and new business development [[Book] /] Akira Ishikawa, Atsushi Tsujimoto. - 1st ed. - Hackensack, NJ : World Scientific, c2008. - xvi, 320 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9789812772183 9812772189
2009286026
GBA881446 bnb
014653127 Uk
New products.
658.8
/ I C
Creative marketing for new product and new business development [[Book] /] Akira Ishikawa, Atsushi Tsujimoto. - 1st ed. - Hackensack, NJ : World Scientific, c2008. - xvi, 320 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9789812772183 9812772189
2009286026
GBA881446 bnb
014653127 Uk
New products.
658.8
/ I C