SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Parente, Donald.

Advertising campaign strategy a guide to marketing communication plans / [[Book] :] Guide to marketing communication plans. Marketing communication plans. Donald E. Parente. - 4th ed. - Mason, Ohio : Thomson/South-Western, 2006. - xxvi, 400 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0324422822

Subjects--Topical Terms:
Advertising campaigns.
Communication in marketing.

LC Class. No.: HF5837 / .A38 2006

Dewey Class. No.: 659.113

National Library of Medicine Call No.: 659.113 / P A