Wheeler, Alina.
Designing brand identity an essential guide for the whole branding team / [[Book] :] Alina Wheeler. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, 2009. - 310p ; 30cm.
Includes bibliographical references and index.
9780470401422
Brand name products.
Branding (Marketing).
Trademarks--Design.
Advertising--Brand name products.
658.827
/ WD
Designing brand identity an essential guide for the whole branding team / [[Book] :] Alina Wheeler. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, 2009. - 310p ; 30cm.
Includes bibliographical references and index.
9780470401422
Brand name products.
Branding (Marketing).
Trademarks--Design.
Advertising--Brand name products.
658.827
/ WD