Baker,Michael J

Marketing theory A student text / [[Book] :] Michael J. Baker & Michael Saren. - 2nd ed. - Los Angeles : SAGE, 2010. - 428 p. : ill. ; 24 cm.

Previous ed.: 2000.

Includes bibliographical references and index.

9781849204651 1849204659 (alk. paper) 9781849204668 (pbk. : alk. paper) 1849204667 (pbk. : alk. paper)

GBA9C3584 bnb

015443410 Uk


Marketing.
Marketing--History.
Marketing--Philosophy.

658.8001

/ B M
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