Baker,Michael J
Marketing theory A student text / [[Book] :] Michael J. Baker & Michael Saren. - 2nd ed. - Los Angeles : SAGE, 2010. - 428 p. : ill. ; 24 cm.
Previous ed.: 2000.
Includes bibliographical references and index.
9781849204651 1849204659 (alk. paper) 9781849204668 (pbk. : alk. paper) 1849204667 (pbk. : alk. paper)
GBA9C3584 bnb
015443410 Uk
Marketing.
Marketing--History.
Marketing--Philosophy.
658.8001
/ B M
Marketing theory A student text / [[Book] :] Michael J. Baker & Michael Saren. - 2nd ed. - Los Angeles : SAGE, 2010. - 428 p. : ill. ; 24 cm.
Previous ed.: 2000.
Includes bibliographical references and index.
9781849204651 1849204659 (alk. paper) 9781849204668 (pbk. : alk. paper) 1849204667 (pbk. : alk. paper)
GBA9C3584 bnb
015443410 Uk
Marketing.
Marketing--History.
Marketing--Philosophy.
658.8001
/ B M