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Einfache Ansicht MARC ISBD

Hackley, Chris

Advertising and promotion : an integrated marketing communications approach / Chris Hackley. - 2nd ed. - Los Angeles : Sage, 2010. - xii, 333 p : ill. (some col.) ; 23 cm.

Includes bibliographical references and index.

All age.

ISBN: 9781849201452 (hbk.) : 9781849201469 (pbk.)

Subjects--Topical Terms:
Advertising--Social aspects
Sales promotion
Advertising
Advertising--Brand name products

Index Terms--Genre/Form:
Advertising.

Dewey Class. No.: 659.1 / H A