Kotler,Philip

Principles of marketing [[Book] /] Philip Kotler ... [et al.]. - 5th European ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2008. - xxxv, 1020 p. : ill. (chiefly col.) ; 28 cm.

Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.

9780273711568 0273711563 (pbk.)

2008003309


Marketing.

658.8

/ K P
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