Kotler,Philip
Principles of marketing [[Book] /] Philip Kotler ... [et al.]. - 5th European ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2008. - xxxv, 1020 p. : ill. (chiefly col.) ; 28 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
9780273711568 0273711563 (pbk.)
2008003309
Marketing.
658.8
/ K P
Principles of marketing [[Book] /] Philip Kotler ... [et al.]. - 5th European ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2008. - xxxv, 1020 p. : ill. (chiefly col.) ; 28 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
9780273711568 0273711563 (pbk.)
2008003309
Marketing.
658.8
/ K P