Barry, Pete.
The advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns / [[Book] :] Pete Barry. - New York : Thames & Hudson, 2008. - 272 p. : ill. ; 24 cm.
Includes bibliographical references (p. 268) and index.
All age.
9780500514054 0500287384 (pbk.) :
Advertising.
Advertising campaigns.
Advertising copy.
659.1
659.1 / BA
The advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns / [[Book] :] Pete Barry. - New York : Thames & Hudson, 2008. - 272 p. : ill. ; 24 cm.
Includes bibliographical references (p. 268) and index.
All age.
9780500514054 0500287384 (pbk.) :
Advertising.
Advertising campaigns.
Advertising copy.
659.1
659.1 / BA