Hawkins, Del I.
Consumer behavior building marketing strategy / [[Book] :] Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 11th ed. - Boston : McGraw-Hill/Irwin, 2010. - xxii, 778 p. : col. ill. ;+cd ; 27 cm. + 2 CD-ROM (4 3/4 in)
Includes Bibliographical references and index
Includes bibliographical references and indexes.
All age.
9780070171008 9780071106689 (International ed. : pbk.) : 0071106685 0071109153 (pbk.) 9780071109154 (pbk.) 9780071288415 9780073361345
9780073101378 9780071109154 9780071106689
2005054357
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.83420973
658.83420973 / H C
Consumer behavior building marketing strategy / [[Book] :] Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 11th ed. - Boston : McGraw-Hill/Irwin, 2010. - xxii, 778 p. : col. ill. ;+cd ; 27 cm. + 2 CD-ROM (4 3/4 in)
Includes Bibliographical references and index
Includes bibliographical references and indexes.
All age.
9780070171008 9780071106689 (International ed. : pbk.) : 0071106685 0071109153 (pbk.) 9780071109154 (pbk.) 9780071288415 9780073361345
9780073101378 9780071109154 9780071106689
2005054357
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.83420973
658.83420973 / H C