SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Hawkins, Del I.

Consumer behavior building marketing strategy / [[Book] :] Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 11th ed. - Boston : McGraw-Hill/Irwin, 2010. - xxii, 778 p. : col. ill. ;+cd ; 27 cm. + 2 CD-ROM (4 3/4 in)

Includes Bibliographical references and index

Includes bibliographical references and indexes.

All age.

ISBN: 9780070171008 9780071106689 (International ed. : pbk.) : 0071106685 0071109153 (pbk.) 9780071109154 (pbk.) 9780071288415 9780073361345

Standard No.: 9780073101378 9780071109154 9780071106689

LCCN: 2005054357

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

Dewey Class. No.: 658.83420973

National Library of Medicine Call No.: 658.83420973 / H C