Arens, William F.
Contemporary advertising and integrated marketing communications [[Book] /] William F. Arens, Michael F. Weigold, Christian Arens. - 13th ed. - Boston : McGraw-Hill Irwin, 2011. - xl, 774 p. : col. ill. ; 28 cm.
Prev. ed. has title: Contemporary advertising. Includes index.
All age.
9780071220606
2009041919
Advertising.
659.1
659.1 / A C
Contemporary advertising and integrated marketing communications [[Book] /] William F. Arens, Michael F. Weigold, Christian Arens. - 13th ed. - Boston : McGraw-Hill Irwin, 2011. - xl, 774 p. : col. ill. ; 28 cm.
Prev. ed. has title: Contemporary advertising. Includes index.
All age.
9780071220606
2009041919
Advertising.
659.1
659.1 / A C