Cateora, Philip R.
International marketing [[Book] /] Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - Boston : McGraw-Hill Irwin, 2009. - xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cm.
Includes bibliographical references and indexes.
All age.
9780073380988 0073380989 (alk. paper) 9780071288385
2008036578
Export marketing.
International business enterprises.
658.84
/ C I
International marketing [[Book] /] Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - Boston : McGraw-Hill Irwin, 2009. - xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cm.
Includes bibliographical references and indexes.
All age.
9780073380988 0073380989 (alk. paper) 9780071288385
2008036578
Export marketing.
International business enterprises.
658.84
/ C I