Hollensen, Svend.
Marketing planning A global perspective / [[Book] :] Svend Hollensen. - 2nd ed. - London : McGraw-Hill Education, 2010. - 430 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780077127138
Marketing--Planning.
HF5415.13 / .H65 2006
658.802 658.802
/ H M
Marketing planning A global perspective / [[Book] :] Svend Hollensen. - 2nd ed. - London : McGraw-Hill Education, 2010. - 430 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780077127138
Marketing--Planning.
HF5415.13 / .H65 2006
658.802 658.802
/ H M