Hollensen, Svend.

Marketing planning A global perspective / [[Book] :] Svend Hollensen. - 2nd ed. - London : McGraw-Hill Education, 2010. - 430 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780077127138


Marketing--Planning.

HF5415.13 / .H65 2006

658.802 658.802

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