Wilson, Jonathan.
Essentials of business research a guide to doing your research project / [[Book] :] Jonathan Wilson. - 1st ed. - Los Angeles : Sage, 2010. - xix, 316 p. : ill. ; 24 cm.
Includes bibliographical references and index.
An introduction to business research. Developing a research topic. Conducting a literature review. Addressing ethical issues. Establishing a research design. Primary data collection. Using secondary data. Sampling. Clearly define your target population. Select your sampling frame. Choose your sampling technique(s). Determine your sample size. Collect your data. Assess your response rate. Analyzing quantitative data. Analyzing qualitative data. Writing up and presenting your research.
9781848601338 9781848601321 1848601328
Business--Research--Methodology.
Dissertations, Academic.
HD30.4 / .W55 2010
650.072 650.072
/ WE
Essentials of business research a guide to doing your research project / [[Book] :] Jonathan Wilson. - 1st ed. - Los Angeles : Sage, 2010. - xix, 316 p. : ill. ; 24 cm.
Includes bibliographical references and index.
An introduction to business research. Developing a research topic. Conducting a literature review. Addressing ethical issues. Establishing a research design. Primary data collection. Using secondary data. Sampling. Clearly define your target population. Select your sampling frame. Choose your sampling technique(s). Determine your sample size. Collect your data. Assess your response rate. Analyzing quantitative data. Analyzing qualitative data. Writing up and presenting your research.
9781848601338 9781848601321 1848601328
Business--Research--Methodology.
Dissertations, Academic.
HD30.4 / .W55 2010
650.072 650.072
/ WE