Alsem, K. J.
Strategic marketing an applied perspective / [[Book] :] Karel Jan Alsem. - Boston : McGraw-Hill, c2007. - xi, 324 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0073025860 (alk. paper) 9780073025865
2006013722
Marketing--Management.
658.8101
/ AS
Strategic marketing an applied perspective / [[Book] :] Karel Jan Alsem. - Boston : McGraw-Hill, c2007. - xi, 324 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0073025860 (alk. paper) 9780073025865
2006013722
Marketing--Management.
658.8101
/ AS