Kotler, Philip.
Marketing management [[Book] /] Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
0130336297
2002022481
Marketing--Management.
658.8
/ KM
Marketing management [[Book] /] Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
0130336297
2002022481
Marketing--Management.
658.8
/ KM