Peter, J. Paul.

A preface to marketing management [[Book] /] J. Paul Peter, James H. Donnelly. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xiv, 254 p. ; : ill. : ; 26 cm.

Includes bibliographical references (p. 239-245) and index.

All age.

007296216X


Marketing--Management.

658.8

/ P P
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