Peter, J. Paul.
A preface to marketing management [[Book] /] J. Paul Peter, James H. Donnelly. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xiv, 254 p. ; : ill. : ; 26 cm.
Includes bibliographical references (p. 239-245) and index.
All age.
007296216X
Marketing--Management.
658.8
/ P P
A preface to marketing management [[Book] /] J. Paul Peter, James H. Donnelly. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xiv, 254 p. ; : ill. : ; 26 cm.
Includes bibliographical references (p. 239-245) and index.
All age.
007296216X
Marketing--Management.
658.8
/ P P